
Automotive · Leading automotive brand
VR arena that tripled booth dwell time
Challenge
The brand needed visitors to spend more than 40 seconds at a crowded expo pavilion.
Approach
We built a four-rig branded VR racing arena with a live leaderboard, queue management and hourly prize drops.
- Avg. dwell time
- 6.4 min
- Plays over 4 days
- 3,120
- Leads captured
- 1,850

